WPPI Road Trip 2009

Minneapolis Tour
September 23, 2009

Bambi Cantrell
Master of Ceremonies

Business & Marketing	Lighting & Posing	Wedding	Workflow
Beth Forester	Robert Lino	Jim Garner	Jim DiVitale
“Selling” the Senior Client The art of “selling” the senior client is not just about what happens in the sales room. In this demanding market, we have to “sell our brand” to the senior before the first photo is ever taken. In her program, Beth will discuss how to connect with teen clients and start selling to them even before first contact by using viral marketing. She will also discuss effective ways to increase your senior sales, before the session, during the session and in the sales room.	Portraits… Lino Style Small details make a big difference—this is the philosophy behind Robert Lino’s work. His style is natural, elegant and full of feeling. His secret? Understanding the rules of classic portraiture and the psychology of body language. This program will cover his distinctive posing method as well as studio and location lighting “the Lino way,” by keeping it simple to create images that complement all clients.	The Seven Secrets to Award-winning Album Design Jim Garner’s amazing wedding albums are world-renowned for their creativity, inspiration and storytelling. Join us for an action-packed experience with Jim sharing the many concepts in creative Photoshop techniques, composition, storytelling and album mastery that have made him one of the most sought after wedding photographers in the industry, and one of American Photo’s 10 Best Wedding Photographers.	The Complete Digital Photography Process In this session, Jim DiVitale will cover his start-to-finish digital photography workflow from proper color management, exposure and processing, through final output and archiving. He will also demonstrate RAW processing in both Photoshop CS4 and Lightroom 2 with an emphasis on working smarter and more productively, rather than harder.
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