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Boston Tour September 30, 2009 |
Bambi Cantrell Master of Ceremonies |
| Business & Marketing | Lighting & Posing | Wedding | Workflow |
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Vicki Taufer |
John Solano |
Ken Sklute |
Jed Taufer |
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Marketing the Boutique Studio
Vicki Taufer has been recognized in the photography industry for her unique marketing concepts. This program will not only cover marketing and sales but will help you in creating a brand for your studio. Vicki will talk about the importance of selling the experience. From the first phone call to the final pickup, the difference is in the details that go beyond your clients’ expectations. “Selling the experience” is a term Vicki has used for several years and a philosophy she has embraced since the beginning of her photographic endeavors.
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Iluminating at the Speed of Light
John will present a technical class that will help you maximize the number of saleable images you produce at your next wedding. To be a professional, you must deliver a great end result, time after time, no matter what obstacles you encounter on location. John will teach you how to shoot dynamically and consistently well. John’s class will help you to develop an arsenal of important techniques that you will use on your next shoot and every shoot thereafter.
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Weddings—Embrace the New Technology!
Cameras and flashes get better and better everyday, allowing us to go out and shoot remarkable images. In this program, Ken Sklute will introduce you to what’s new and show you how it can help you create award-winning imagery! He will also demonstrate how to capture images in challenging light, while using innovative illumination techniques to add the WOW factor to your work.
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How To Work So You Can Play
Technology is changing every day. Implementing an efficient workflow can be one of the most important factors in helping your business thrive. Jed Taufer will show you how his boutique studio, V Gallery, uses simple organizational techniques to maintain a smooth flow through its paper trail. On the digital side, he’ll show you how to create and utilize automated systems using Photoshop and other programs designed to help make your workflow more efficient so you can work less and play more.
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Registration for the Boston WPPI Road Trip is just $149 and includes:
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